Tag Archives: Stanley Home Renovation & Design

The PRO’s have arrived Remodeler’s Council becomes Professional Remodelers Organization (PRO)

prologo_color1It’s official, the Home Builder’s Association’s Remodelers Council (RC) is changing its name to PRO – Professional Remodelers Organization.  The name isn’t the only thing that is changing, though. The roll-out of the name, unanimously approved by the HBA Board of Directors and announced to coincide with May’s designation as National Remodeling Month, also includes a new website, member services, public outreach and education opportunities. 

In addition, a new logo was unveiled along with the name change, better integrating the Home Builder’s Association logo and the iconic home silhouette.  This reflection is important because of the strength and brand recognition associated with the HBA logo as well as the fact that the Professional Remodelers Organization is an integral part of a large organization serving the needs of the entire residential construction industry. “Remodeling and new construction are both key components of the home building industry. The RC name change is consistent with the strong support provided within our organization and also gives testament to the experience and professionalism of the remodelers organization within our larger association.  HBA PRO is the professional home for remodeling contractors, sub-contractors, support professionals, vendors and suppliers in the greater Portland region,” stated Dave Nielson, HBA’s Executive Officer.

HBA’s Remodelers Council was already the leading trade association for remodeling firms in the Portland Metro area.  However, many inside and outside the area were confused as to what a Remodelers Council was and what primary function it served.  The new name (PRO) eliminates this confusion and accurately reflects both the strength and professionalism the industry and consumers can expect from this organization.  “A lot of hard work and research went into determining how we could best promote HBA’s strong remodeling focus and membership” stated Mitch Stanley, Stanley Home Renovation and Design, Inc and 2009 PRO Chairman.  “We’ve had the full support of HBA’s staff and leadership throughout the process and are very excited at what the future holds for our Professional Remodelers Organization.”

Long-time RC members are already familiar with the public outreach and marketing, advocacy efforts, scholarship programs, educational opportunities, business benefits, networking opportunities and community fundraising that have been key values provided to those involved in the remodeling industry.  PRO will continue this tradition, while raising the bar by including more education, increased marketing opportunities through the region’s two biggest home shows, more courses for the public such as the highly successful Remodeling 101, and continued growth of the Tour of Remodeled Homes – the #1 remodeling tour in the Northwest.

“This is an exciting time for our industry,” notes Steve Klingerman, T.H.E. Remodel Group and Chair of HBA PRO marketing committee. “The renewal of our organization is in keeping with what we do daily – remodel.  In this case, we are remodeling ourselves with a new name, look, a new website and advanced education opportunities for our members and the public at large.”  Klingerman also points out that PRO will continue to support non-profit community based organizations such as the Cordero House, continue to lobby for increased professionalism within the industry, and will lead the way in sustainable and responsible practices within the green movement.

Over the next few months, PRO will be launching a comprehensive web site – at www.HBAPRO.org, which will focus on two main areas: information and education for the public and a resource for members.  The timing couldn’t be better, as the National Association of Home Builders predicts that the remodeling industry will grow 33% in the next ten years. “We will be the web site where consumers can do their due diligence in finding the right remodeler for the job,” commented Steve Heiteen, Portland Remodel and past RC Chair. “Remodeling consumers need the best resources available in finding and researching a remodeling contractor, vendor and supplier.  We will be that clearing house of information.”  Additionally, PRO will expand their educational opportunities for future members. “We want to be an organization of attraction – where new remodelers and long-time remodelers have a place to expand their knowledge, learn of new trends, become aware of legislative changes before they happen, and be on the forefront of the industry,” said Heiteen.

May is National Remodeling Month

Professional remodelers throughout Portland this month have plenty to celebrate as the National Association of Home Builders declares National Remodeling month in May. Despite a slowdown in the national home building market for new construction, remodelers throughout most of the country – and particularly those in Portland – continue to thrive.

“A lot of homeowners have discovered the value of updating and upgrading their homes,” said Professional Remodelers Organization Chair Mitch Stanley, owner of Stanley Home Renovation & Design. “Everyone who owns a home knows that it is their most prized and personal space, and remodelers help people make the most of their space. From home theater rooms to a new dream kitchen to a full home makeover, professional remodelers are finding plenty of interested clients in the Portland Metropolitan area.”

The National Home Builders Association estimates that Americans spent $216 billion in home remodeling in 2008. Remodeling accounts for 2 percent of the US economy and 40 percent of all residential construction.

Last year in the Portland Metro area, more than $226 million was spent on residential remodels. And that is not just a lot of retiled kitchen floors – the average amount spent on a residential remodel in 2008 was $77,934 up 7 percent from 2007.

The top remodeling projects in order of popularity are: Kitchen remodeling, bathroom remodeling, room additions, and whole house remodeling.

The HBA’s Professional Remodelers Organization (PRO) is the leading professional organization for remodelers in the Portland Metro Area. Its members rely on the organization to help them expand their knowledge, learn of new trends, become aware of legislative changes before they happen and be on the forefront of the industry.

Remodelers may find a sunny side to slump

by Jonathan Nelson, The Oregonian

Joanne Maxwell, an event planner and senior executive assistant to Tektronix’s marketing vice president, spent the past two years contemplating a major remodel to her 1990s-era home. As stock market volatility hit a fever pitch and companies locally and across the country started shedding jobs, the Tigard resident was firming up plans to add 10 feet to the ground floor of her two-story house.

In January, contractors went to work on her new kitchen and family room. “Absolutely I had some reservations,” Maxwell said.

But the recession-driven decline in construction costs became an advantage to Maxwell. The new kitchen and family room will cost $100,000. A year ago, bids for the work came in at $200,000.

The shifting market conditions appear to be enticing homeowners in the Portland area to take a second look at remodeling projects, giving local remodeling companies hope that 2009 might not be as bad as they’d thought.

“Many of us think, while 2009 is a year to (just) hang on, … it’s going to be steady,” said Mitch Stanley, chairman of the Home Builders Association of Metropolitan Portland’s Remodelers Council.

Nationally, the outlook is bleak. Harvard University’s Joint Center for Housing Studies predicts home improvement spending will have declined 12.1 percent annually by this fall. The center’s study found that spending has dropped steadily since 2007, but noted signs that the trend line could be flattening out.

“While we may be nearing the bottom of the remodeling cycle, there is little to push spending back into a growth phase until the economy recovers,” wrote Kermit Baker, director of the Harvard center’s Remodeling Futures Program .

Stanley, owner of Stanley Home Renovation and Design Inc. in Oregon City, said business in 2008 was healthy until last fall, when the financial market started to crumble. Projects in the planning stages were shelved and customers stopped calling.

But Stanley said his business and others started getting calls in early January from people ready to start a project or who at least were asking questions about work. Stanley said the early trend appears to be for homeowners to take on more modest projects.

“Rather than the $100,000 dream kitchen, it’s being scaled back to $75,000,” he said.

The flip side of that is the customer’s dollar is going further. Stanley said the economy has driven down costs for supplies and labor.

Lane Cooper, a 19-year veteran in the remodeling business, said his sales leads remain steady, but he’s uncertain how many of those contacts will materialize into jobs. He projects revenue for his business could be down 10 percent to 20 percent this year.

Cooper’s business, COOPER Designbuilders in Portland, specializes in custom remodeling projects that typically cost $200,000 to $500,000. He said clients, who have seen their investments and home values diminish, aren’t going into projects with open checkbooks. That means Cooper is spending more time at the beginning of a project fine-tuning cost estimates.

Steve Stolze, of SLS Custom Homes Inc. in Tualatin, is optimistic that revenue this year will match 2008’s based on the fact that he has four jobs under way, including Maxwell’s. Steady work for Stolze means he’s continuously working four to six jobs.

Maxwell chose Stolze based on a friend’s recommendation and the work of Stolze’s crew. The expansion of her 2,220-square-foot home to 2,560 square feet means she’ll get a walk-in pantry and kitchen island among other improvements.

“People can sit and eat while I’m preparing things,” Maxwell said. “I’m so excited about that.”

Tips for remodelers
• Keep marketing.
• Stay in touch with past clients.
• Target neighborhoods where you’ve done work, talk to friends and hit the trade shows.

Tips for customers
• Get at least three bids.
• Ask for references and contact them.
• Visit a current job site if possible.
• Make sure the contractor is licensed and bonded.
• Check potential remodelers for credentials and membership in professional organizations. Two good resources: Remodelers Council Web site, homebuildersportland.org; and the Oregon Remodelers Association Web site, oregonremodelers.com.

Source: Mitch Stanley, chairman of the Home Builders Association of Metropolitan Portland’s Remodelers Council

Chairman Profile: Mitch Stanley

Arlene and Mitch Stanley

Arlene and Mitch Stanley

At this time we would like to introduce our ’09-’10 Remodelers Council chair Mitch Stanley, of Stanley Home Renovation & Design, Inc. 

Mitch – Thank you for your enthusiasm, knowledge, experience, and expertice.  We look forward to continued growth and increased visibiltity under your leadership in the next two years. 

Read more about Mitch below.



Business Basics
Education: University of  California at San Bernardino
Professional Background: Building/Remodeling
How’d You Get Started: well…………mom and dad met one day……….
Secrets to Success: Never give up
Measuring Success: If my family and I are happy
Business Mentors or Heroes: my wife, Arlene

Making the Call
Business decision you’re most proud of: Starting our own business
One you’d like to have back: Starting our own business
Principals I use for big decisions: Does my wife approve
The best business advice you ever received: Never give up

Where I’ve Been, Where I’m Going
What I learned from my first job ever: always wear steel toed boots when milking cows
First “Career” Job: carpenter
As a kid, I thought I wanted to be: A Millionaire
If I weren’t doing this I’d be: Golfing

Insider Information
People would be surprised to know:  I once worked for Sy Sperling
If I could work for free for any cause/charity it would be: Running a summer camp on a horse ranch for kids
Famous words I wished I’d said (favorite quote): “Whether you think you can or you think you can’t, you’re right” – Henry Ford
I need more time on weekends for: hanging out with my wife and kids

Tour of Remodeled Homes Announces Participants

The Tour of Remodeled Homes Executive Committee is proud to announce that it has officially selected the featured remodelers for the 2009 10th Anniversary Tour of Remodeled Homes.  The remodeling companies were chosen based on their ability to create unique remodeling solutions at all price levels; as well as support the positive image of the industry through education and participation in the Council as a whole.

This annual home show is the Remodelers Council’s premiere event to highlight the talents of our members and promote our group’s overall commitment to professionalism to the public.   It is just one of the many vehicles the Council utilizes to educate the public that there is a serious, highly qualified membership firm that they can go to for their remodeling needs. 

The 2009 Tour of Remodeled Homes sponsors include Contract Furnishings Mart, Milgard Windows, Red’s Electric, PARR Lumber, Fixture Gallery at Consolidated Supply and Chelsea Audio Video.  We cannot thank them enough for their support and we encourage all of our members to think of our sponsors when they are doing their day to day business.

2009 Featured Remodelers: