Category Archives: Member Benefits

Your Home, Our PROfessionals

PRO logo

Your Resource for  Remodeling Professionals

As we look forward to spring and early summer and the remodeling “season” kicks into high gear, homeowners all over the Portland Metro area are searching for a resource for professional contractors and service providers.  At the PRO, we are that resource.

The  Professional Remodelers Organization of the Home Builders Association of Metropolitan Portland (PRO) consists of the area’s top remodelers, subcontractors, and suppliers who work together to promote quality and professionalism in the home remodeling industry. In the past 13 years, the organization has grown to 220 members and currently is the third largest in the United States.

“Our members take pride in their craft, have years of experience in the field and are knowledgeable about the newest and most innovative products on the market,” said Mitch Stanley, former Professional Remodelers Organization chairman. “One of the big reasons our group continues growing fast is that we are committed to ethical business conduct and we encourage our membership to invest in training and education.”

The National Home Builders Association estimates that Americans will spend $145 billion in home remodeling in 2013. Remodeling accounts for 2 percent of the US economy and 40 percent of all residential construction.

Everything you want to see...<br />Everyone you need to meet.

Each spring, the Professional Remodelers Organization produces the Tour of Remodeled Homes, which showcases the top remodeling projects in the area. They also are active participants in the Home Builder Association’s Spring and Fall Home and Garden Shows, and PRO members are involved in several fundraising events throughout the year to support local charities. In the last several years years, the group has raised thousands of dollars for the Home Builders Foundation, which creates shelter opportunities for the disadvantaged or transitional homeless and provides educational opportunities for future generations of industry professionals.  The PRO also won a national CADRE Award for their participation in the  complete remodel and upgrade of the Cordero House.

The organization has been recognized nationally for its energy, commitment to the industry, dedication to the community and government affairs efforts. To date, the Organization has won 12 prestigious  Council Awards for Demonstrating Remodeling Excellence (CADRE) the highest national honor any organization can receive. Category wins include Outstanding Community Service Project, Outstanding Member Services and Education and Outstanding Public Relations and Promotion Program. The PRO was also recognized nationally  with and Association Excellence Award (AEA) for their volunteer project building the Santa House at Bridgeport Village Shopping Center for the 2011-2013 holiday seasons.

To find out more about the professional members of the PRO, search our online directory and look for the PRO logo!


News from IBS – Industry Outlook Is On The Rise for 2013-2014

We can all agree by this point that the turn around and positive growth of the home remodeling market will not take place at the same break neck speed with which the fall off began… but at the recent International Builders Show in Las Vegas, the consensus seemed to be that slow and steady growth was A-OK with Remodelers.  Speaking with a panel of remodelers from across the country, the National Association of Home Builders’ Paul Emrath explained how the organization arrived at the current forecast.

“We are predicting slow and steady growth in remodeling activity throughout 2013 and 2014,” said Paul Emrath, NAHB’s vice president for survey and housing policy research. “That outlook is consistent with the indicators of future activity in our recent Remodeling Market Index (RMI) survey. Many remodelers are reporting increases in calls for bids and appointments for proposals, so now it’s a question of how quickly they can convert those calls and appointments into actual work.”

“Consumers want to create value by adding bonus spaces without building full additions to their home,” said Bob Hanbury, CGR, a remodeler from Newington, Conn. “As part of the economic recovery, professional remodelers are helping clients take advantage of their home’s hidden assets by remodeling basements, above-garage spaces and attics to fully take advantage of the size of the home.”

“Backlog was what we are all looking for, and that seems to be the current trend as people are moving forward with projects that they had been thinking about for some time,” said Ben Morey, CGR, CAPS, a remodeler from Signal Hill, Calif. “While the full teardown and rebuild market has not taken off, home owners are committing to projects that look for ways to create a new environment within the current floor plan of their home.”

Read the more about it here.

Remodelers: Have you already seen growth for 2013?

Marketing tips from the experts… your peers!

At the June 15th PRO lunch, hosted by EleMar Oregon, we had the rare and precious opportunity to hear from not one, or even two, but over 60 experts on the subject of small business marketing.  Are you curious as to how we were able to coordinate and compile so many experts for one day?  Simple, we just invited the members of the Professional Remodelers Organization to lunch!

It’s an easy trap to fall into, when faced with so many options for activities, seminars, continuing education classes, etc., to lose track of the greatest resource provided by the PRO… the combined experience, expertise, and insight of our over 225 members.  In a group of that size, it’s safe to say that most questions could be answered with a thoughtful and informed response, and someone has probably tried it, whatever it is, at least once, and can tell you why they would, or wouldn’t, do it again!  So this month we took a moment to tap that wellspring of experience and talk about what we can do to market our businesses.  Some of the ideas seemed simple, but all of them were things that we can easily lose sight of as our pace and/or workload increases.

  • Everyday Good Practices
    • Create Alliances and Maintain Contacts
      • Build win-win relationship with your contractors, suppliers and vendors though camaraderie and incentives
      • Stay in touch with people in your industry.  Know what they’re up to.  Their next big project could carry you with them.
      • Leads from Lenders – find out who’s really ready to get started.
    • Networking
      • Membership & Engagement in Trade Organizations
      • Diversify your efforts – join multiple network building organizations
    • Let everyone know what you do – ALL of what you do!
      • Your neighbors might know you’re a remodeler, but may not think to call you for that new deck they’re building.
    • Competition & Award Entries
      • Leverage your awards by promoting them on your website, in newsletters, blogs, social media, and email signatures.
    • Branding
      • Consistent messaging & Logo use is a must for brand recognition
    • Know your product and your customer
    • Continuing Education Courses
      • Increase your value and skill set with continuing education and advanced certifications
    • Goal:  How often can you get your name in front of your customer?
      • Quarterly Newsletter
      • Door Hangers
        • Place locally to your job locations.
      • Job signs at your construction sites
    • Hard Cover Portfolios
      • Order them online for an inexpensive but professional look for your business in place of a notebook.
  • Bang for the Buck
    • Home Shows
      • You’ll find a more targeted audience, despite the smaller numbers
    • Subscribe to Industry Publications
      • Weekly Construction Monitor
      • Commercial/Residential Bid Reports
    • Tour of Remodeled Homes – Find a way to display your work to the public.
    • Use your local newspapers
    • Bus ‘Butt’ Advertising Banners
    • TV
      • Targeted Ads, use the video’s for web and blog content
      • Many found TV & Radio to be unsuccessful  – it’s all about timing and target audience
    • Ask HOW people found you to determine the best use of your dollars.
  • In this Day and Age
    • Website
      • Make sure your contact information is easily accessible.
    • Social Media
      • Twitter, Facebook, Blogs – stay in touch and keep yourself in the front of your customer’s minds.
    • Blog
      • write what you know, who you are.
    • YouTube
      •  build your own channel to highlight your work, show interviews & customer testimonies.
    • Increase your Google presence
    • Use QR Codes
  • Old School, Tried and True
    • Referrals and Testimonials
      • Perform Quality Work
        • Consistent, quality work will keep the referrals coming
      • Offer referral incentives
      • Always ask for testimonials from clients, vendors, suppliers
      • Give referrals and testimonials – more exposure for you too!
      • Use ‘Thank You’ gifts, surveys, and newsletters to stay engaged with past customers.
    • Hand-written thank you notes
    • Cold Calls and Follow up calls
  • Ready for some help?
    • Contract Marketing consultants or firms
      • Set clear goals up front for what you hope to accomplish
      • Define measurable and achievable deliverables and timeline
      • Find one through a reputable referral or trade organization resource… like the HBA PRO website.

Upcoming Lead Based Paint Classes

The next HBA classes will be held Nov. 9 and 30 and include the full-day training along with the three-hour hands on only portion for those who’ve already taken 5-hours of online training.

Cost (Full Day): $169 member/$199 non-member

Cost (Hands On Only): $119 member/$149 non-member

This class is limited to just 20 participants, so make sure to register early. Register online at or call Shannon for more information (503-684-1880).

PRO Sponsorship Opportunities for 2011

Sponsoring PRO activities offers many unparalleled opportunities specifically tailored to the local market to help your business grow. For specific information on the sponsorship opportunities below please call 503-684-1880.

Target: Homeowners and Remodelers
2011 Tour of Remodeled Homes – For over ten years, thousands of homeowners have taken the Tour of Remodeled Homes to find a remodeling company, get great ideas and begin the journey of remodeling their own home. The Northwest’s finest remodeled home tour, The Tour of Remodeled Homes, returns this March 12-13, 2011 with newly remodeled homes to explore in the Portland metro area and beyond. Participating remodelers regularly report that they secure 70-80% of their work for the entire year from this one event. That translates into millions of dollars worth of remodeling work in the Portland Metro area each year. Sponsorships start at $1,500 and go up to $10,000.  Sponsors already secured for this event include Contract Furnishings Mart, The Fixture Gallery and PARR Lumber.
Remodeling 101 Seminar – This one day seminar targets consumers who are seriously considering remodeling their homes and are interested in learning about the products and services they will need to complete their remodel. Sponsorship SOLD to Theresa Springer of Directors Mortgage.

Target: Industry Professionals
PRO Monthly Meeting Sponsor – PRO Monthly Meetings are held once a month on the third Wednesday of the month. Sponsors may choose to hold the meeting at their own facility or at the HBA. Sponsorships include an article in the Home Building News, listings on the HBA and PRO websites and five minutes to speak at the event.  Sponsorships start at $1,250. Sponsors who have already secured their monthly meeting include Contract Furnishings Mart, BASCO and Bradlee Distributors.

Target: An Online Presence website – Advertising on the Professional Remodelers Organization website is a great way to generate awareness of your services and products to potential clients. The PRO website is targeted to both consumers interested in remodeling, as well as members and potential members of PRO. Sponsorships include website ads, blog articles, facebook and twitter mentions. Sponsorships start at $120 and go up to $1,000.

Target: Charitable Giving
PRO Fundraising Efforts for the Home Builders Foundation – Each year the Professional Remodelers Organization strives to produce at least one event in conjunction with the Home Builders Foundation. Past events have included Poker Tournaments, Crab Feeds and work days. Sponsorships are needed to underwrite the cost of producing the events. Sponsorships start at $250 and go up to $2,250.

Surplus Sale at the Portland Fall Home & Garden Show

The PRO Builders Surplus Sale is quickly approaching. The event will take place Sept 30-Oct 3 in the main hall at the Portland Fall Home & Garden Show.

The PRO is looking for materials such as light fixtures, baseboard / trim, plumbing fixtures, building materials, lumber, tools, windows, doors, appliances and so forth. You can drop off your donations at the HBA during the work week between 8:30 a.m. and 4:30 p.m. Please come up to the office and ask for Hallie or Sarah.

Additionally, you may be able to take a business deduction for your donation, so make sure to talk to your tax advisor. If you have questions or would like a donation form, please contact the HBA.

Have you recently renovated your Bathroom? Then HGTV is looking for you!

Home & Garden Television’s (HGTV) BANG FOR YOUR BUCK is looking for fun and enthusiastic homeowners in the greater PORTLAND area RIGHT NOW!

Renovations must have taken place within the past three years.

Each episode will tour three similar remodels at similar price points in the same city. We’ll bring in our design expert and real estate expert to determine how the renovation impacts each home’s value. We’ll also provide viewers with expert advice, answers on remodeling values, and inspiring ideas for design.

Taping will begin shortly, so if you’re interested, please apply immediately! Deadline to request application is fast approaching!

Please send photos of renovation and request an application at:

Trisha Boyd