Category Archives: Associates Corner

Marketing tips from the experts… your peers!

At the June 15th PRO lunch, hosted by EleMar Oregon, we had the rare and precious opportunity to hear from not one, or even two, but over 60 experts on the subject of small business marketing.  Are you curious as to how we were able to coordinate and compile so many experts for one day?  Simple, we just invited the members of the Professional Remodelers Organization to lunch!

It’s an easy trap to fall into, when faced with so many options for activities, seminars, continuing education classes, etc., to lose track of the greatest resource provided by the PRO… the combined experience, expertise, and insight of our over 225 members.  In a group of that size, it’s safe to say that most questions could be answered with a thoughtful and informed response, and someone has probably tried it, whatever it is, at least once, and can tell you why they would, or wouldn’t, do it again!  So this month we took a moment to tap that wellspring of experience and talk about what we can do to market our businesses.  Some of the ideas seemed simple, but all of them were things that we can easily lose sight of as our pace and/or workload increases.

  • Everyday Good Practices
    • Create Alliances and Maintain Contacts
      • Build win-win relationship with your contractors, suppliers and vendors though camaraderie and incentives
      • Stay in touch with people in your industry.  Know what they’re up to.  Their next big project could carry you with them.
      • Leads from Lenders – find out who’s really ready to get started.
    • Networking
      • Membership & Engagement in Trade Organizations
      • Diversify your efforts – join multiple network building organizations
    • Let everyone know what you do – ALL of what you do!
      • Your neighbors might know you’re a remodeler, but may not think to call you for that new deck they’re building.
    • Competition & Award Entries
      • Leverage your awards by promoting them on your website, in newsletters, blogs, social media, and email signatures.
    • Branding
      • Consistent messaging & Logo use is a must for brand recognition
    • Know your product and your customer
    • Continuing Education Courses
      • Increase your value and skill set with continuing education and advanced certifications
    • Goal:  How often can you get your name in front of your customer?
      • Quarterly Newsletter
      • Door Hangers
        • Place locally to your job locations.
      • Job signs at your construction sites
    • Hard Cover Portfolios
      • Order them online for an inexpensive but professional look for your business in place of a notebook.
  • Bang for the Buck
    • Home Shows
      • You’ll find a more targeted audience, despite the smaller numbers
    • Subscribe to Industry Publications
      • Weekly Construction Monitor
      • Commercial/Residential Bid Reports
    • Tour of Remodeled Homes – Find a way to display your work to the public.
    • Use your local newspapers
    • Bus ‘Butt’ Advertising Banners
    • TV
      • Targeted Ads, use the video’s for web and blog content
      • Many found TV & Radio to be unsuccessful  – it’s all about timing and target audience
    • Ask HOW people found you to determine the best use of your dollars.
  • In this Day and Age
    • Website
      • Make sure your contact information is easily accessible.
    • Social Media
      • Twitter, Facebook, Blogs – stay in touch and keep yourself in the front of your customer’s minds.
    • Blog
      • write what you know, who you are.
    • YouTube
      •  build your own channel to highlight your work, show interviews & customer testimonies.
    • Increase your Google presence
    • Use QR Codes
  • Old School, Tried and True
    • Referrals and Testimonials
      • Perform Quality Work
        • Consistent, quality work will keep the referrals coming
      • Offer referral incentives
      • Always ask for testimonials from clients, vendors, suppliers
      • Give referrals and testimonials – more exposure for you too!
      • Use ‘Thank You’ gifts, surveys, and newsletters to stay engaged with past customers.
    • Hand-written thank you notes
    • Cold Calls and Follow up calls
  • Ready for some help?
    • Contract Marketing consultants or firms
      • Set clear goals up front for what you hope to accomplish
      • Define measurable and achievable deliverables and timeline
      • Find one through a reputable referral or trade organization resource… like the HBA PRO website.
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Save the Date: The PRO Expo presented by Pella

Bradlee Holiday Open House

Franke PEAK Event at Bradlee Distributors

Upsell Customers and Improve Energy Performance

Are you looking for ways to upsell your customers on improving their energy performance and comfort?  Home Certified would like to help out by providing the following tools.

  • Flir infrared camera
  • Blower door
  • Building Performance Institute trained personnel
  • Experience in identifying and providing solutions.

For more information contact Kelly Stelk at www.homecertified.com.

Bradlee Open House

Congratulations, Theresa Springer Outstanding Associate Member CADRE Award Winner

Theresa Springer was recently honored with the 2009 Council Award for Demonstrating Remodeling Excellence for Outstanding Associate Member. The awards—known in the industry as the CADREs—were announced during NAHB Remodelers annual Gala at the 2009 Remodeling Show in Indianapolis. Winners in eight categories were honored for outstanding contributions and performance at the local council level.

Jarred Roy, from the Pella Corporation, with NAHB Remodelers Greg Miedema, CGR, CGB, CAPS, CGP, a remodeler from Tucson, Ariz., presented the awards from NAHB Remodelers.

Roy applauded Springer for “helping to promote remodelers, support professional development, and grow leadership at the local council.”

Theresa Springer, CGA, joined the Professional Remodelers at the HBA of Metro Portland in 2004 and has become a vital leader while representing the Pacific Residential Mortgage company. She actively participates in a long list of committee meetings, at luncheons, and at other events. Theresa has been working in home lending for more than 20 years and knows firsthand the challenges remodelers are experiencing with financing projects. She actively promotes council members to consumers through seminars and supporting website improvements.

The CADRE Awards, judged by members of NAHB Remodelers’ Board of Trustees, are presented each year to local Remodelers Councils and individuals whose work at the local council level exemplifies the best practices of the remodeling industry. The CADRE is the NAHB Remodelers highest national award for work at the local level.

Miedema added, “Local NAHB Remodelers Councils across the nation nurture excellence in professional remodelers with programs, education, and leadership development. The CADRE awards celebrate their achievements and raise the bar for local excellence.”