Do remodeling trade associations lead to business success?

From www.housingzone.com

In this year’s survey, 70 percent of companies with revenues above $1 million were members of NAHB, NARI and/or NKBA, compared to 44 percent of those with revenues under $1 million. Last year we found that the average revenues for an association member was $1.4 million, while non-members had revenues of $725,000.

So here’s the question: Does association membership lead to success or does success/growth lead companies to join associations? Or (and this is my hunch) are smart remodelers that are good businessmen and women, the people who are most likely to grow their businesses, just naturally drawn to the business benefits of association?

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