Will Aging Boomers Change Housing?

Housing for boomers will be a growth industry in the next 20 years, says Matt Thornhill, co-author of the book “Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group.”

Thornhill predicts the following within the next couple of decades:

  • Boomers will renovate their existing homes to make them more comfortable and safer as they age.
  • Boomers will turn neighborhoods that have good access to shopping and other services into retirement areas with cohousing
    and other kinds of intergenerational living.
  • Pods — one-bedroom structures wired and plumbed to the main house — will be a popular answer for families with older members.
  • Boomers will prefer city to suburban living.
  • Fewer new structures will be built with services for older adults housed in schools and churches.

For more information check out the Boomer Consumer Blog.


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