Social Networking for Remodelers

If you have been avoiding social networking sites like LinkedIn….it’s time to reconsider. 

  • According to the Joint Center for Housing Studies of Harvard University, the top ages for remodeling are when homeowners are between 35 and 45.
  • LinkedIn is intended to appeal to its average user: the 41-year-old white-collar professional with an income of $109,000 a year.

Do you see any conection between the homeowner you want to be courting in order to grow your business and the average user of LinkedIn?

How does LinkedIn work and why is it so popular?

According to the LinkedIn website, LinkedIn is an online network of more than 25 million experienced professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals (and potential clients!).

Linkedin is widely considered to be the most professional of all the social networking sites, with information strictly pertaining to vocational interests – this is one of the major reasons for its popularity. The target audience is typically business directors, professionals and CEOs of organizations in the 25-65 age group, who rely on the credibility of the Linkedin system and mutually recommend quality candidates through each other’s connections.

How do I get started on LinkedIn?

First things first…join LinkedIn set up your profile and add yourself to the Remodelers Council Group.  Now start making connection to create your inner circle of professionals you know are good.  At this point you should be networking stategically to create a quality network, you may end up with a quantity of network conncetions eventually but for right now concentrate on quality.

Now take a look at you network and choose a couple of people from your network you would be willing to recommend to others and write them a recommendation.  It is in your best interest to generously recommend those who are worth recommending.  Now ask for recommendations in return. 

Don’t forget to make connections with past and present clients and to ask for recommendations from them.  Remember, recommendations you give and get are seen by everyone in your network and everyone in THEIR network.  Do you know of an easier way to get your clients to tell everyone they know that they love the remodel you just completed for them?

Learn more about LinkedIn and Social networking


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